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Fake fur, also called fun fur or faux fur, is any material made of synthetic fibers designed to resemble fur, normally as part of a piece of clothing. It has been available since the 1950s, but its increasing popularity has been credited to its promotion by animal rights and animal welfare organizations which claim that it is an animal-friendly alternative to traditional fur clothing.[citation needed]
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Faux fur is not only used in clothing, but also for stuffed animals, fashion accessory and home decorations like pillows. It is also sometimes used for craft projects because it can be sewn on a sewing machine. Real fur is generally thicker and requires a special machine, hand sewing or an awl to sew it.[citation needed] Lately, fake fur has been increasingly used in the main stream teen fashion, for example the stores Abercrombie and Fitch and American Eagle use it for trapper hats and sweaters.[citation needed] In the Russian Army, fish fur is used as a slang term for the fake fur used on winter clothing and the ubiquitous ushanka hats.[citation needed] Similarly, fashion design labels such as Ralph Lauren have promoted the use of fake fur in their collections.[citation needed]