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| Type | Defunct Saturday morning cartoon block and weekday afternoon cartoon block |
|---|---|
| Country |  United States |
| Availability | National |
| Owner | News Corporation (50%) Saban Entertainment (50%) |
| Key people | Haim Saban |
| Launch date | September 8, 1990 |
| Dissolved | September 7, 2002 |
| Former names | The Fox Kids Network (1990-1998) Fox Children's Network (1994-1999) |
Fox Kids (officially Fox Family Worldwide, Inc, and prior to that Fox Children's Productions and Fox Kids Worldwide) was the Fox Broadcasting Company's children's programming division and brand name from September 8, 1990 until September 7, 2002.
It was a 50/50 joint venture between News Corporation Limited and Haim Saban's Saban Entertainment (known for the Power Rangers and Digimon franchises), airing Monday-Friday afternoons and Saturday mornings.
Fox Kids ended in 2002 when Fox sold the money-losing Fox Family Channel (now ABC Family) and the Fox Kids division to the Walt Disney Company, owing to widening competition from cable channels like Nickelodeon and Cartoon Network. The programming block continued to run in repeat form until September 2002, when Fox sold the Saturday morning programming time to 4Kids Entertainment. After, Disney changed the name to Jetix.
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According to James B. Stewart's DisneyWar, Fox Kids' history is intertwined with the history of The Disney Afternoon. DuckTales, the series which served as the launching pad for the Disney Afternoon, premiered in September 1987 on Fox's owned-and-operated stations, as well as various Fox affiliates. This may have been due in no small part to the fact that then-Disney chief operating officer Michael Eisner and his then-Fox counterpart, Barry Diller, had worked together at the ABC network and at Paramount Pictures.
In 1988 Disney purchased Los Angeles television station KHJ-TV, later renaming it as KCAL-TV. The station's new owners wanted DuckTales to be shown on KCAL, thus taking it away from Fox-owned KTTV. Furious at the breach of contract, Diller pulled DuckTales from all other Fox owned-and-operated stations in the fall of 1989, and encouraged Fox affiliates to do the same, though most did not initially. As Disney went forward in building the Disney Afternoon, Fox then began the process of launching its own children's programming lineup.
Fox Kids launched in the fall of 1990, originally headed up by division president Margaret Loesch and airing programming originally for 30 minutes per day Monday through Friday, and three hours on Saturday morning. In 1991 programming expanded to 90 minutes on weekdays and four hours on Saturday mornings, and a year later grew to 2½ hours on weekdays.
Fox Kids had its own radio lineup as well. Entitled the Fox Kids Radio Countdown, it was two hours in length and was hosted by Chris Leary of TechTV and ZDTV fame. The show consisted of contests, gags, and funny sound effects. It was later renamed to Fox All Access and continues to air currently.
By 1993, Fox Kids was up to three hours on Monday-Fridays (usually 2 p.m.-5 p.m. local time) and four hours on Saturdays (8 a.m.-noon ET/PT, 7 a.m.-11 a.m. CT/MT). Stations had the choice of airing one weekday hour in the morning and two hours in the afternoon, or all three at the same time in the morning or afternoon. This was because some stations had morning newscasts. In 1995 and early 1996 Fox acquired three former ABC affiliates and Savvoy/Fox (Emmis a few years later) acquired three former NBC affiliates and an ABC affiliate. Those stations all had evening newscasts, but wanted to continue to have regular syndicated programming to lead into the news instead of cartoons, so they would run Fox Kids one hour earlier in the afternoon from 1-4 p.m..
Stations that would run it at this time included;
WHBQ (Channel 13) in Memphis became a Fox O & O in September 1995. The weekday schedule was initially shown from 1 p.m. to 4 p.m., followed by Family Matters. In 1998, only two hours of the three hour lineup was shown from 1 p.m. to 3 p.m.. Beginning in the fall of 1999, the weekday block was no longer aired at all; instead, the timeslot was occupied by syndicated talk and court shows. Also, beginning in 1996, the Saturday block was split in half; the first half was shown from 5-7 AM local time, followed by syndicated shows like Jack Hanna's Animal Adventures and The Magic School Bus, then the second half of the block was shown from 9-11 AM local time. This policy continues with 4Kids TV programming.
Savvoy/Fox and later Emmis-owned (at the time) stations;
The cities with alternate independent, UPN or WB stations, Fox contracted to air the Fox Kids block on these other stations so that their O&O and affiliate stations were free to program all of their hours for older audiences or news. All except one of such stations are those that were owned by New World Communications which were once CBS, ABC, or NBC (in only one case) affiliates. New World (later merged with Newscorp) affiliated its stations with Fox in 1994-1995 when Fox won the contract to air the National Football Conference package. In some cases Fox Kids would be airing on the same station as their competitors, Kids' WB and the former UPN Kids block.
Examples include;
In 1996, Fox Kids merged with Haim Saban's Saban Entertainment, Inc.; some of this programming also aired on Fox Family Channel (now ABC Family).
In 1999, the Fox Kids programming weekday block was trimmed to 2 hours, and added The Magic School Bus, which had previously aired on PBS. In 2000, affiliates were all given options to push the block up to 2-4 p.m. instead of 3-5 p.m.. In the 6 or so markets with 5 p.m. newscasts that carried Fox Kids (such as St. Louis and New Orleans for example) they already were running the block an hour early back in 1996. Some affiliates (like WLUK) would even tape delay the block to air between 10 a.m. and 1 p.m., one of the lowest-rated time periods on US television. A few only aired The Magic School Bus in this inconvenient slot, in order to fulfill FCC-mandated 'educational/informational programming' requirements, which require a station air 3 hours of E/I shows per week and to reduce the hit taken by airing lower-cost children's advertising instead of higher-rated syndicated programming with more advertising revenue.
By 2001, Fox stations felt they were on much more even footing with "The Big Three" networks and wanted to take back the Fox Kids programming blocks to air their own programming. Saturday mornings, long only the province of children's programming, had become a liability as the other networks started to extend their weekday morning show franchises to the weekends, and the local Fox stations wanted to start Saturday morning newscasts, owing to the cultural change of Saturday becoming the theoretical "sixth weekday".
Fox Kids, long the #1 kids network since at least 1992, had been overtaken by Kids' WB! two years prior with the stronger animated block backed by Warner Brothers and containing Pokémon as well as other video game and anime-based shows like Yu-Gi-Oh!. ABC aired the 'tween-coms' primarily on its sister network Disney Channel, while CBS aired preschool programming from Nick Jr., splintering the audience. The added factor of Nickelodeon's aggressive schedule that out-rated all the broadcast networks among children on Saturday mornings left Fox Kids behind, and the programmers could find no way to catch up and stand out in this crowded field.
In October 2001, Saban and News Corp sold the group to The Walt Disney Company, at which time Fox discontinued the daytime children's programming, giving the time back to their affiliates. FOX put their programming up for bidding, and 4Kids Entertainment, producers of Pokémon, won. Fox Kids maintained a Saturday morning schedule, programmed by Disney, until September 14, 2002, when it gave the time to 4Kids Entertainment. The block was renamed FoxBox and then in January 2005, three years later renamed again to 4Kids TV. The 4Kids block lasted until 2008, when Fox and 4Kids parted ways.
While Fox Kids was ending on United States broadcast television, Disney instituted a two-hour morning block on its newly acquired ABC Family, programmed similarly to Fox Kids. Internationally, Fox Kids continued to air under the same name, despite its new Disney ownership.
It was not until 2004 that Disney unveiled its new brand name for action and adventure programming, Jetix. The new name was applied first in the United States on the ABC Family morning block and a new prime-time lineup on Toon Disney. Internationally, the name was phased in, first as a programming block, then the new network name.
Disney now holds the rights to nearly all of the Fox Family/Saban archives, including Power Rangers, Digimon, The Tick, Eek The Cat and The Terrible Thunderlizards. Most of these shows air on Jetix, although Eek! The Cat, The Terrible Thunderlizards, Attack of the Killer Tomatoes, and select other shows are being streamed online (complete with Fox Family branding during end credits) at ABCfamily.com.
(Donkey Kong Country was not part of the Original Fox Kids lineup, they only showed 2 Episodes as Specials in December 1998 on Fox Kids and they aired all 40 episodes on Fox Family.)
Fox Kids has had some well-known logos throughout its run. The first logo (from 1990) was the words "FOX KIDS NETWORK" stacked on a gold stack, similar to the movie logo.
In 1993, the logo was changed to the words "fox" in lowercase letters with 4 searchlights behind it with a yellow, zig-zag under it.
In 1996, the logo was once again changed to the words all in capital letters except for "network" (which remained lowercase) and the logo looking as if it were set against a stage.
The now-famous Fox Kids logo was introduced in 1997 and the "stage" logo was dropped to the letters set against a black square and the letters all in red except for the "X" which is two yellow-colored searchlights crossing over forming an "X" shape.
In 1998, the logo was modified. The "Network" byline was removed leaving the logo reading just "Fox Kids". The logo was in use until 2001.
Fox Kids began using its own logo bug in 1997, prior to this, the regular Fox logo was used on-screen. At the time, the logo was transparent, starting in 1998, the logo became a solid color. Internationally, the logo was in the upper left hand corner of the screen, without the "black box" behind the letters. Most of the time, the website logo would appear. The 2002/2004 logo still remained in its place.
The logo was once again modified in early 2002/2004. The same thing as the previous logo only the words are now set against a red circle with a yellow outline and all of the letters are yellow.
 Fox Kids First logo used from 1990-1993. |
 Fox Kids Network logo, used from 1993-1996. |
 Fox Kids Network logo used from 1996-1997 |
 Fox Kids Network logo used from 1997-1998 |
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Fox Kids logo, used from 1998-2001 The Network Byline was removed. |
 Fox Kids logo (3D), used from 1998-2001 |
 Fox Kids.com Website Logo Used from 1998-2001. |
 Fox Kids Network's final logo, used in 2002. |
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